Reaching a larger audience and increasing sales of a book require good book marketing. Successful self-publishing in the modern era depends on having a strong book marketing strategy. We’ll go over 20 tried-and-true book marketing strategies in this post that can greatly boost your exposure and revenue.
All authors, whether traditionally published or self-published, can benefit from these tactics. To fully realize the potential of your book, let’s quickly review the advantages of book marketing.
The value of books for marketing
A writer needs to successfully book marketing to succeed. To draw readers and increase sales, authors must actively master book marketing techniques. You may increase sales, develop an audience, and raise awareness of your book by marketing it well. By using smart marketing strategies, you may greatly increase your book’s exposure and expand its readership.
We’ll look at important strategies in the next section to help you understand how to market a book to increase sales.
Create a website for a professional author.
Establishing a professional book website is an important book marketing tactic. This website serves as the hub for everything associated with your book, showcasing your work in a clean, well-organized manner. Because many people use the internet on their mobile devices, it’s critical to make sure your website is easy for customers to navigate.
Make a Catchy Cover
Putting on their “reader hat” when contemplating their work is one of the most difficult things for authors to accomplish. A book requires a significant time and financial commitment. It makes sense to believe that the investment should be worthwhile on its own. However, the harsh truth is that readers don’t give a damn. Consider the most recent book you purchased. Did you purchase it to give the author something of a reward for writing it?
Naturally, no. The reason you bought it was based on your expectations. A well-crafted cover design establishes the reader’s expectations.Â
Compose an Outstanding Summary
The synopsis of your book is the ideal place to explain to prospective readers why they should read it. As strange as it may seem, the purpose of the book’s description is not to tell you what the book is like. It’s intended to demonstrate to the reader the benefits of reading your book. I’ve dedicated a whole post on how to write a book description that will sell books on this crucial topic.
Capture an Outstanding Author Image
Book placement is addressed in your book cover and description. The purpose of your author photo is author branding. The image must present you as the most qualified individual to respond to the reader’s query or resolve their issue. Read my guide on how to take an excellent Author photo if you’re not sure how to achieve that. To help you understand exactly what I mean, examples are provided.
Collect Book Blurbs: Book blurbs are quotes from people your target audience already knows and trusts about you or your book. This is an important point. Ideally, you have targeted a very particular readership with your book. The folks who write your blurbs must be well-known and dependable in the eyes of your target audience. Blurbs are not required. You should not add any blurbs at all if you don’t have the kind that will genuinely aid in the sale of your book.
Create a Website for Your Writing
You may create your author website as soon as you have your book cover, description, and author photo. Your website should, like everything else about book promotion, explain to readers why they should read your book and why you are the best person to respond to their inquiries or resolve their issues.
Establish an Author Central Page
As soon as your book is listed on Amazon, take this action. You may manage your Amazon book listing page, your author bio, your photo, and much more with an Author Central Page.
It also provides an option for readers to follow you on Amazon. It’s an incredibly helpful marketing tool, and I’ve covered what you need to know in a piece about setting up your Author Central Page correctly.
Establish an Author Page on Goodreads
A Goodreads Author page can be created either before or after your book is published on Amazon. While not required for every published author, having a Goodreads Author page grants you access to additional fantastic resources, such as a widget that allows you to easily display the Goodreads reviews for your book on your website. Use the best book launch strategy for your book.
In addition to paid advertising possibilities and freebies, it encourages readers to recommend your book to one another for some free word-of-mouth promotion.
Conclusion
Lastly, we’ve researched the finest paid and free ebook promotion services to find which ones work best for nonfiction books if your goal is to increase book sales at a specific period or for a specific goal. Spend less time and money on websites that don’t produce results.
Read our essay on the best book promotion websites before promoting your ebook on the Kindle or other retail platforms.
