Leverage Beard Oil Boxes for Better Reach & Improving Sales

Beards are in trend these days. In reality, they never go completely out of style as they elevate a man’s facial beauty. From film stars and pop icons to a common person, everyone wants to flaunt beards, trimmed in diverse styles.

Whether it’s a Van Dyke, short boxed, Balbo, Viking, or a goatee, any style of beard needs proper care and nourishment. For this purpose, brands offer beard oils and pack them in enticing custom beard oil boxes for top-notch marketing and product security and display.

Beard Oil Basics

A popular cosmetic product, beard oil is used to nourish both the beard and the skin under it. The oil mimics the natural oils released by skin i.e., sebum, and mainly consists of essential oils and carrier oils. 

The different beard oil types are a blend of several ingredients such as hempseed oil coconut oil, jojoba oil, grape seed oil, castor oil, and argan oil that keep the beard smooth, soft, and shiny. Other than nourishing the beard, these oils also cure beard-related issues such as dryness, itching, or sensitive skin. The oil goes straight to the follicle just like a hair conditioner and slowly seeps inside the skin, working its charm. 

Brands use a wide range of artificial and natural scents to create scented beard oils though, the unscented versions are also available. The scents are usually masculine and range from sweet to bitter and thus, can be used as an alternative to aftershave or cologne.

Unlocking the Benefits of Utilizing Beard Oil

Beard oils enjoy a large market base as they were valued at $5.7 billion in 2023 and are projected to register a CAGR of 6.2% between 2024 and 2032. The reason for this popularity lies in these amazing benefits they offer: 

• Reduce Beard Itch:  The oil helps to treat beard itch and reduces skin rash and aches. 
• Provide Vital Nutrients: A healthy beard starts with a wholesome diet and that’s what beard oils are here to do. They contain a large number of micronutrients, fatty acids, and vitamins that improve skin/beard health and bolster the hair follicles.
• Soften and strengthen rough/dry beards: Beard oils give your beard instant shine at first use. But apply the oil for two weeks and you will feel your facial hair getting stronger and softer.   
• Hydrate skin: Beard oil hydrates the skin beneath the beard and reinstates the epidermis by ridding the beard of flaky skin hence, promoting ideal conditions for beard growth. 
• Leave great smell: Beard oil not only nourishes and cleans your beard, but it also gives it a nice smell that elevates a man’s allure.
• Grooming Tool: Beard oil also works as a grooming tool as it seeps under the skin’s surface and makes the beard look smooth, neat, and more manageable.  

Tailored Beard Oil Boxes: Perfect Marketing Tools

With the rising market sales of beard oils, the demand for beard oil packaging is also increasing. In such a competitive environment, every brand needs a marketing strategy and packaging plays a big part in that. Let’s see how it turns out to be for beard oil boxes:  

Businesses aren’t B2B or B2C, they are H2H (Human to Human) and that’s what brands need to consider while making sales strategies. You have to make your brand and product visible through promotion and packaging plays a big part in it. 

Beard oil boxes are considered efficient as they can be tailored with branding elements that grab the buyer’s eye. But how does it do that? Let’s have a detailed analysis. Packaging promotion is done keeping these factors in mind:

• Shelf Appeal: Often, brands don’t have sales representatives to advertise their products at retail stores. Hence, they can use packaging as a silent salesman for them. Adorned with catchy designs and flashy colors, the packaging attracts customers and that’s what’s called its shelf appeal. The more customers a packaging attracts, the more shelf appeal it has. 
• Marketing Features: Brand logo, name, tagline, and product details; all are marketing features added to the boxes to share essential details with the buyers. In addition, companies can use packaging as a medium to showcase maximum insights about the product, to acquire customers’ trust. Moreover, adding catchy brand logos and names also increases the shelf appeal of the boxes. 
• Perceived Value: If a new brand or startup invests in media advertisement or creating high-value packaging, customers will start assuming it to be a brand of high market status when it’s actually not; and that’s what perceived value means. Packaging material, finishing, and printing quality elevate a packaging’s worth and the perceived brand value as a result.  

So how do beard oil boxes cater to these marketing demands? This isn’t a secret anymore so let’s have a full disclosure:      

1. Material

High-quality material is vital to raise the perceived brand value and the most popular material options include card stock and kraft. Both are already popular in the market for their strength and their texture also adds to the box appeal. Moreover, the tailoring flexibility of a box is determined by its material and that’s where both kraft and card stock play their part.

For a more rugged texture, brands go for kraft which also provides organic appeal to natural beard oil products. Card stock offers a smooth texture but the finishing elevates both the look and feel of the boxes and elevates the perceived brand value.  

1. Printing  

When it comes to raising a brand’s perceived value or shelf appeal, printing is another vital factor. Catchy designs and vibrant colors only work the charm if their display is high-definition. Printing is the tool that gives clear exposure to box colors and designs and elevates the packaging quality.

Another reason that makes printing vital is that it makes marketing features visible. Brand logos, symbols, and product details need to be visible and readable. This is only possible with HD printing and there are a couple of options to attain such results:

• Screen printing
• Digital printing
• Embossing
• Debossing
• Flexography
• Lithography
• Offset printing
• 3D printing

1. Finishing 

This is another packaging process that holds high value when it comes to making your products shine on shelves and raise their perceived market value. Popular finishing types include: 

• UV coating
• Matte
• Foil stamping
• Soft Touch
• Varnish
• Lamination
• Gloss 
• Spot UV
• Foil stamping
• Satin

Finishing types like coating are applied on the whole box that protect printed elements from fingerprints and scratch marks and also prevent outside pollutants from entering. Lamination is another finishing type applied on specific box areas to protect printed elements from fading and give a shiny look to the box surface. Other finishing types like gloss and matte are also applied on specific box areas to give them a shiny and dull look and specific textures.  

If you want to showcase the machismo appeal of your beard oil products, then consider none other than the amazing custom beard oil boxes as your primary packaging option. Choose Packaging Mania for your packaging solutions as we assure to deliver the finest beard oil boxes at your doorstep.  

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Display your wide range of beard oil products with custom beard oil boxes, designed to make your brand stand out with their advertising ability.